Job Purpose and Objectives:
Responsible for developing and producing various types of content to contribute to the success of Midwest Public Risk (MPR) through brand awareness, expanded digital footprint and promotion of programs by attending various conferences and seminars.
Job Competencies: Essential Functions include the following. Duties and responsibilities, as required by business necessity may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing. Schedule and shift assignments and work location may be changed at any time, as required by business necessity.
Provides innovative communication ideas and stays up to date on latest trends and best practices
Creates a communication and marketing plan on an annual basis incorporating MPR’s goals and objectives, executing each initiative on at least a monthly basis
Oversees MPR’s website content and appearance to ensure information is current, accurate, accessible and understandable
Coordinates MPR newsletter to ensure content is relevant, timely and professional
Provides communication support for all departments and advisory committees to create specific content while maintaining the overall intent of the message by learning and understanding strategies that connect with a target audience
Manages and oversees social media which includes identifying and preparing appropriate posts and monitoring interactions by responding to feedback, inquires and comments
Identifies key audiences, messages and strategies for effective delivery of outreach and education programs
Reviews and edits communications and marketing materials for grammatical and editorial edits as well as ease of readability and understanding
Coordinates the design and execution of brochures, marketing materials, fliers, advertisements, videos and any other promotional and/or educational materials for print and online distribution
Serves as MPR’s primary media contact and spokesperson in conjunction with the President which can include speaking to the media, issuing press releases, coordinating press conferences and communication with Partners
Coordinates and manages MPR events including planning, coordinating staff, scheduling speakers and vendors and creates and oversees any marketing materials related to the events
Coordinates MPR’s member meetings, prepares advance and other timely communication to the Board of Directors, Member Representatives, MPR Staff and appropriate Partners, coordinates with MPR Facility Manager and other location contacts to ensure successful events
Oversees and manages all aspects of the MPR Annual Members’ Meeting and Fall conference
Identifies key audiences, messages and strategies to ensure effective delivery of communications
Ensures member organizations and prospective members experience high value through meetings, events and other initiatives while working to ensure balance through the volume of communication
Travel may be required, less than 10%
Enforces and maintains compliance with all federal, state and local laws and ordinances
Performs other duties as assigned or deemed necessary
Complies with all organizational and departmental policies and procedures
Operates all job-related equipment, machinery, tools and other aids as required or needed
Protects and maintains any confidential information you have access to, whether oral, written, or electronic
Position Requirements and Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Position Requirements:
1. Bachelor's degree in Communications, Journalism, Marketing or closely related field or an equivalent combination of education and experience will be considered
2. Three years of experience in developing print and web-based communications and marketing materials
3. Previous related experience within a public agency or nonprofit organization preferred
4. One year of experience in conference planning preferred
Certifications / Licenses:
1. None required
Skills/Knowledge/Abilities:
1. Knowledge of new and innovative communication and marketing best practices and applying relevant trends to MPR’s communication strategy through a partnership with Departments and the President
2. Understanding of all Microsoft Office products as well as Adobe Creative Suites and other common marketing production and design software such as Canva
3. Strong attention to detail and proficiency of proper grammatical and punctuation usage
4. Experience with artificial intelligence a plus, but not required
5. Emphasizes team approach to providing a great membership (customer) experience
6. Excellent time management skills and ability to multi-task and prioritize work
7. Ability to fulfill all duties with minimal supervision and to work independently
8. Assess situations rapidly and make logical decisions in a timely manner
9. Analyze facts and exercise sound judgment
10. Ability to effectively manage projects and multiple priorities simultaneously
11. Strong written and verbal communication skills
12. Problem solving and critical thinking skills
13. Ability to communicate in a professional, calm and courteous manner with the general public and employees
14. Attention to detail
Work Environment and Physical Demands:
The work environment characteristics and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to sit for prolonged periods; must be able to stand for prolonged periods; must be able to listen to normal conversation; must be able to walk occasionally, and use hands and fingers to operate, handle, or feel objects, tools, or controls; must be able to reach with hands and arms; must be able to have vision sufficient to see close up and have the ability to adjust focus; and, must be able to occasionally move up to 40 pounds a distance of 25 feet on occasion.